Client: Anglepoise
Design: Fifty

Problem:

The original Anglepoise® lamp was designed to stop pens casting shadows on a draughtsman’s A0 drawing board. This issue is obsolete for today’s designers, architects and engineers, most of whom use illuminated computer screens.

Solution:

The inspiration came from the original Anglepoise® lamp invented by George Carwardine in 1932.  This design is extremely flexible, mimicking the movement of the human arm. However, with the rise of the computer screen, the need to move the light has diminished, whereas the need for ambient light and comfortable working conditions has increased. So, we decided to freeze our lamp at the optimum lighting angle of 50 degrees, the angle you will find people naturally position their original Anglepoise® lamps. This fixed position not only eliminates the original design’s production complexity but also brings a new playfulness and visual simplicity to appeal to a new and younger audience.